Our Mission & Vision

MISSION

To become a leading hotpot brand in Southeast Asia. We always provide the highest quality product, the best consumer experience in the industry.

VISION

To be the leading avant-garde in the F&B industry.

BRAND PROMISE

To bring new concept and exclusive experiences to our business partners and customers.

Our Core Values

Product
Benchmarking

Visuals determine taste, and while ensuring the richness and diversity of the dishes, we used appearance to stimulate the taste buds of consumers. We always adhere to the core value of “Insisting on good ingredients and making quality products with care “, carefully selecting ingredients to make safe and reliable hot pot dishes.

Provide Good
Service

The dedication and professionalism of each member in every position has created a benchmark for our service reputation in the industry.

Do Things
Better

We continually look for better ways to serve our customers in different races effectively and efficiently.

Spread
Joy

Happiness can be found using food as a medium. Spread the Mala joy that warms people’s hearts.

Begin your licensing journey with us.